We help auto dealerships generate more sales from Hispanic buyers by building and managing the entire customer-acquisition process in Spanish.
We create the campaigns, generate the conversations, follow up with every prospect, qualify them, schedule them, confirm them, and get them into your showroom. Your sales team focuses on one thing: closing the deal.
What you're used to
What we do instead
The market
of all U.S. auto sales come from Hispanic buyers, and that share keeps climbing.
of total automotive market growth is driven by Hispanic new-vehicle buyers.
of auto sales in the Southwest are to Hispanic buyers, already the dominant buyer group in many markets.
of Hispanic auto-buying decisions are shaped by multi-generational family input.
of Hispanic consumers prefer dealerships that advertise in Spanish or offer Spanish-language content.
Hispanic car buyers rely heavily on mobile research and video throughout the dealership journey.
All figures sourced from Dealership Guy's market report on Hispanic auto retail.How it works
Campaign build
We build the Spanish-language campaign. Everything is built around your real inventory, financing programs, challenged-credit options and down-payment offers, written natively in Spanish, not translated.
ad platforms activated
average launch timeline
Creative & conversations
Ads go live and conversations start. 3 to 5 new Spanish creatives every month, tested against each other, driving direct conversations through Messenger, WhatsApp, calls and SMS, the way Hispanic buyers actually communicate.
new creatives per month
Spanish-first production
First contact
Our bilingual team answers every prospect. A Spanish-speaking appointment team responds fast and keeps the conversation moving, so no lead sits in an inbox waiting on your BDC.
average first response
no chatbots
Follow-up & qualification
We chase, qualify and separate buyers from browsers. Calls, SMS, WhatsApp, Instagram and Facebook messages repeated over days until we know exactly what the buyer wants and whether they can buy.
follow-up touchpoints
qualification window
Appointment & confirmation
The visit gets booked, confirmed and protected. We schedule into a time that works for your floor, then run confirmations, reminders, rescheduling and no-show recovery so your show rate holds up.
average show rate
CRM-tracked opportunities
Showroom visit
A qualified Hispanic buyer walks through your door. Your team gets a briefed, confirmed, ready-to-buy customer. You do the one thing we don't: close the deal.
sent before arrival
buyer hand-off
Unsold visits keep getting worked in Spanish
Follow-up after the visit
Nobody gets dropped after they walk out. Sold or not, the conversation continues in Spanish: unsold visitors get worked until they buy, and buyers get thanked, asked for a review and mined for referrals.
visits re-engaged
and referral requests
Campaign build
We build the Spanish-language campaign. Everything is built around your real inventory, financing programs, challenged-credit options and down-payment offers, written natively in Spanish, not translated.
ad platforms activated
average launch timeline
Creative & conversations
Ads go live and conversations start. 3 to 5 new Spanish creatives every month, tested against each other, driving direct conversations through Messenger, WhatsApp, calls and SMS, the way Hispanic buyers actually communicate.
new creatives per month
Spanish-first production
First contact
Our bilingual team answers every prospect. A Spanish-speaking appointment team responds fast and keeps the conversation moving, so no lead sits in an inbox waiting on your BDC.
average first response
no chatbots
Follow-up & qualification
We chase, qualify and separate buyers from browsers. Calls, SMS, WhatsApp, Instagram and Facebook messages repeated over days until we know exactly what the buyer wants and whether they can buy.
follow-up touchpoints
qualification window
Appointment & confirmation
The visit gets booked, confirmed and protected. We schedule into a time that works for your floor, then run confirmations, reminders, rescheduling and no-show recovery so your show rate holds up.
average show rate
CRM-tracked opportunities
Showroom visit
A qualified Hispanic buyer walks through your door. Your team gets a briefed, confirmed, ready-to-buy customer. You do the one thing we don't: close the deal.
sent before arrival
buyer hand-off
Unsold visits keep getting worked in Spanish
Follow-up after the visit
Nobody gets dropped after they walk out. Sold or not, the conversation continues in Spanish: unsold visitors get worked until they buy, and buyers get thanked, asked for a review and mined for referrals.
visits re-engaged
and referral requests
Campaign build
We build the Spanish-language campaign. Everything is built around your real inventory, financing programs, challenged-credit options and down-payment offers, written natively in Spanish, not translated.
ad platforms activated
average launch timeline
Creative & conversations
Ads go live and conversations start. 3 to 5 new Spanish creatives every month, tested against each other, driving direct conversations through Messenger, WhatsApp, calls and SMS, the way Hispanic buyers actually communicate.
new creatives per month
Spanish-first production
First contact
Our bilingual team answers every prospect. A Spanish-speaking appointment team responds fast and keeps the conversation moving, so no lead sits in an inbox waiting on your BDC.
average first response
no chatbots
Follow-up & qualification
We chase, qualify and separate buyers from browsers. Calls, SMS, WhatsApp, Instagram and Facebook messages repeated over days until we know exactly what the buyer wants and whether they can buy.
follow-up touchpoints
qualification window
Appointment & confirmation
The visit gets booked, confirmed and protected. We schedule into a time that works for your floor, then run confirmations, reminders, rescheduling and no-show recovery so your show rate holds up.
average show rate
CRM-tracked opportunities
Showroom visit
A qualified Hispanic buyer walks through your door. Your team gets a briefed, confirmed, ready-to-buy customer. You do the one thing we don't: close the deal.
sent before arrival
buyer hand-off
Unsold visits keep getting worked in Spanish
Follow-up after the visit
Nobody gets dropped after they walk out. Sold or not, the conversation continues in Spanish: unsold visitors get worked until they buy, and buyers get thanked, asked for a review and mined for referrals.
visits re-engaged
and referral requests
Examples of what we can do
These ads are click-to-message campaigns. Instead of a landing page, the buyer lands straight in WhatsApp, Instagram DM or Messenger, which is where Hispanic buyers actually respond, in Spanish, on their phone, with a real person answering. Response rates are dramatically higher than form fills.
Every conversation, from every platform, flows into a single CRM you get access to. You see each buyer, the full message thread, where they came from and what stage they're in, plus live metrics on leads, qualified opportunities, booked and showed appointments.
The ecosystem
Step 1
Sees the ad
Spanish creative stops the scroll on Facebook, Instagram, TikTok or YouTube.
Paid socialStep 2
Starts a chat
They message us where they are comfortable: DM, WhatsApp or SMS.
WhatsApp / DMStep 3
Gets qualified
Bilingual setters confirm vehicle, budget, credit type and timeline.
Calls + follow-upStep 4
Books the visit
Appointment set, reminders sent, no-shows rescheduled.
Confirmed appointmentStep 5
Shows up ready
A briefed buyer walks in and the full profile is already in your CRM.
Your showroomStep 6
Keeps buying
After the visit we chase unsold buyers and ask happy ones for referrals.
Post-visit follow-upHispanic buyers convert in messaging apps, not web forms. Every thread, Instagram, Facebook, WhatsApp, SMS and calls, runs through one system and lands in your CRM.
Reviews
"We went from three Spanish-speaking ups a week to booking that many before lunch. The bilingual follow-up is what changed everything for our BDC."
"Our leads finally answer the phone. The appointments show up, and my salespeople stopped fighting with a CRM full of dead internet leads."
"They understood this market better than the agency we used for nine years. The show rate alone justified the whole thing."
The guarantee
Valid Hispanic buyer opportunities
Showed dealership appointments
We never run competing Hispanic campaigns against a client. Once a market is taken, it's closed.
We guarantee at least 40 showed Hispanic buyer appointments during the performance period.
Most stores close 25 to 35% of appointments that actually walk through the door.
Front and back end combined, including F&I, warranty and reconditioning spread.
Your potential
Extra cars sold per month
12.0
Added gross per month
$38,400
Added gross per year
$460,800
Estimate only, based on the numbers you entered. Your real result depends on inventory, offers and how your floor handles a Spanish-speaking buyer.
Work with us
You sell the cars. We bring you the Hispanic buyers. Let's see if your market is still open.
hola@hispanicdrive.com
(800) 555-0142