Turn the Hispanic Market in Your City Into a Predictable Source of Vehicle Sales
We help auto dealerships generate more sales from Hispanic buyers by building and managing the entire customer-acquisition process in Spanish.
Hispanic Drive is a Hispanic lead acquisition agency for car dealerships that reaches buyers where they actually spend time — Facebook, Instagram, WhatsApp & Messenger.
Feed, Reels & Marketplace ads
Reels & story campaigns
Direct buyer follow-up
Messenger
Click-to-message campaigns
The market
The dealership opportunity your competitors are ignoring
of all U.S. auto sales come from Hispanic buyers, and that share keeps climbing.
of total automotive market growth is driven by Hispanic new-vehicle buyers.
of auto sales in the Southwest are to Hispanic buyers, already the dominant buyer group in many markets.
of Hispanics said they would visit a dealership if it promotes in Spanish.
said they would travel to a farther location if the dealership offers Spanish service.
of Hispanic consumers prefer dealerships that advertise in Spanish or offer Spanish-language content.
All figures sourced from Dealership Guy's market report on Hispanic auto retail.How it works
We build the whole Hispanic acquisition system for you
Spanish creative built around your live inventory and offers
Meta campaigns across Facebook, Instagram and WhatsApp
Bilingual BDC rep that qualifies and books appointments
Dedicated CRM tracking every lead and conversation
No-show recovery and post-purchase follow-up
Walk through each step and see exactly how the system runs.
Profit calculator
Calculate Your Potential Earnings
We guarantee at least 40 showed Hispanic buyer appointments during the performance period.
Most stores close 25 to 35% of appointments that actually walk through the door.
Front and back end combined, including F&I, warranty and reconditioning spread.
Your potential
Extra cars sold per month
12.0
Added gross per month
$38,400
Added gross per year
$460,800
Estimate only, based on the numbers you entered. Your real result depends on inventory, offers and how your floor handles a Spanish-speaking buyer.
Reviews
Proven in dealerships like yours
"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
"We added around 24k profit since working with them, best part none of our competitors are doing this."
"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
"We added around 24k profit since working with them, best part none of our competitors are doing this."
"We went from three Spanish-speaking ups a week to booking that many before lunch. The bilingual follow-up changed everything for our BDC."
"Our leads finally answer the phone. The appointments show up, and my salespeople stopped fighting with dead internet leads."
"They understood this market better than the agency we used for nine years. The show rate alone justified the whole thing."
"Forty-plus showed appointments in the first period and every one of them tracked in the CRM. Nothing slips."
"The ads actually sound like our customers talk. Buyers walk in already trusting the store."
"We stopped translating flyers and started closing Hispanic families. Best move we made this year."
"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
"We added around 24k profit since working with them, best part none of our competitors are doing this."
"We went from three Spanish-speaking ups a week to booking that many before lunch. The bilingual follow-up changed everything for our BDC."
"Our leads finally answer the phone. The appointments show up, and my salespeople stopped fighting with dead internet leads."
"They understood this market better than the agency we used for nine years. The show rate alone justified the whole thing."
"Forty-plus showed appointments in the first period and every one of them tracked in the CRM. Nothing slips."
"The ads actually sound like our customers talk. Buyers walk in already trusting the store."
"We stopped translating flyers and started closing Hispanic families. Best move we made this year."
Get a Custom Strategy For Your Dealership
You sell the cars. We bring you the Hispanic buyers. Let's see if your market is still open.
hola@hispanicdrive.com
(800) 555-0142