Case studies

Dealerships that opened the Hispanic channel

Real stores running the same system: Spanish-language creative, Meta campaigns, a bilingual BDC rep that follows up, and a CRM that tracks every buyer to the lot.
First Choice Auto Center logo

First Choice Auto Center

"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
Jeremy S, First Choice Auto Center

Grand Prairie Motorsports

"We added around 24k profit since working with them, best part none of our competitors are doing this."
Chris P, Grand Prairie Motorsports
WhatsApp chat where Oscar confirms the first sale from Hispanic Drive leads
Fam Auto Group logo

Fam Auto Group

"First sale closed in the first week of ads. Maritza came in, Oscar closed her on the Versa. First of many."
Oscar, Fam Auto Group

Results

1st week
From ad launch to first sale
"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
Jeremy S
First Choice Auto Center
"We added around 24k profit since working with them, best part none of our competitors are doing this."
Chris P
Grand Prairie Motorsports
"We went from three Spanish-speaking ups a week to booking that many before lunch. The bilingual follow-up changed everything for our BDC."
Marisol Vega
GM, Southside Chevrolet
"Our leads finally answer the phone. The appointments show up, and my salespeople stopped fighting with dead internet leads."
Danny Ruiz
Dealer Principal, RG Auto Group
"They understood this market better than the agency we used for nine years. The show rate alone justified the whole thing."
Kevin Albright
Marketing Director, Valley Ford
"Forty-plus showed appointments in the first period and every one of them tracked in the CRM. Nothing slips."
Rosa Delgado
BDC Manager, Desert Sun Toyota
"The ads actually sound like our customers talk. Buyers walk in already trusting the store."
Tony Marino
Owner, Marino Auto Mall
"We stopped translating flyers and started closing Hispanic families. Best move we made this year."
Laura Campos
Sales Director, Campos Honda
"The best thing about hispanic drive is they give you a spanish BDC rep to handle all the leads."
Jeremy S
First Choice Auto Center
"We added around 24k profit since working with them, best part none of our competitors are doing this."
Chris P
Grand Prairie Motorsports
"We went from three Spanish-speaking ups a week to booking that many before lunch. The bilingual follow-up changed everything for our BDC."
Marisol Vega
GM, Southside Chevrolet
"Our leads finally answer the phone. The appointments show up, and my salespeople stopped fighting with dead internet leads."
Danny Ruiz
Dealer Principal, RG Auto Group
"They understood this market better than the agency we used for nine years. The show rate alone justified the whole thing."
Kevin Albright
Marketing Director, Valley Ford
"Forty-plus showed appointments in the first period and every one of them tracked in the CRM. Nothing slips."
Rosa Delgado
BDC Manager, Desert Sun Toyota
"The ads actually sound like our customers talk. Buyers walk in already trusting the store."
Tony Marino
Owner, Marino Auto Mall
"We stopped translating flyers and started closing Hispanic families. Best move we made this year."
Laura Campos
Sales Director, Campos Honda

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